Since using just 140 characters (genius) to defame former Soundgarden frontman Chris Cornell, Trent Reznor has been threatening to unleash his thoughts on the secondary ticketing industry (i.e. ticket touts, scalpers and eBay etc).
He’s finally posted his strong opinions on the official Nine Inch Nails forum and they’re well worth reading.
The coolest man in rock music has said things such as this:
“…There are some people who would be willing to pay $1,000 and up to be in the best seats for various shows, but MOST acts in the rock / pop world don’t want to come off as greedy pricks asking that much, even though the market says its value is that high.”
He’s talking about bands like The Rolling Stones and Rod Stewart, FYI.
“[Ticketmaster] could have (and can right now) stop the secondary market dead in its tracks by doing the following: limit the amount of sales per customer, print names on the tickets and require ID / ticket matches at the venue. We know this works because we do it for our pre-sales.”
He goes on to outline the devious reasons Ticketmaster do not do this. (They own one of the largest secondary ticket sellers – TicketsNow.com.)
“NIN gets 10% of the available seats for our own pre-sale. We won a tough (and I mean TOUGH) battle to get the best seats… We limit the amount you can buy, we print your name on the tickets and we have our own person let you in a separate entrance where we check your ID to match the ticket. … it’s not a profit center for us. We have essentially stopped scalping by doing these things – because we want true fans to be able to get great seats and not get ripped off by these parasites.”