Trivium bassist Paolo Gregoletto has risen as an advocate of the simplest, but possibly most effective viral marketing ploy ever. Via Paolo’s Twitter he has asked Trivium fans to do the following:
“make a mix of the 10 best trivium songs, burn as many as u want and give them out to ppl that don’t know us, anyone.”
Frontman Matt Heafy has backed his bandmate’s idea up via his own Twitter page. FYI: this is several Tweets stuck together:
“everyone! killer idea… let’s recreate the tape trade virally and all that shit. a perfect 10 tracks name it trivium. pass it to people. maybe work and school friends first, then maybe locally? I think this could spread the gospel better… so with that idea. put it on your twitters, your myspaces, facebools, message boards, everything. spread that word to spread the triv… write on each cdr to copy, rip, burn, repeat. pay it forward. encourage that shit. I think it could be amazing. thanks so much guys… annndd. get all your twitter friends to follow me, and I’ll them, and you do the same for all of them. weneed to all have constant infotrade”
It’s impressive how hard Trivium are trying to connect with their fans and it’s not surprising how successful they are at it. What 10 Trivium songs would you put on your mixtape?
Thrash Hits Slaylist: Trivium Top 10
- Dying In Your Arms
- Pull Harder On The Strings Of Your Martyr
- Master Of Puppets
- Anthem (We Are The Fire)
- A Gunshot To The Head Of Trepidation
- Drowned And Torn Asunder
- Iron Maiden
- Down From The Sky
Trivium are performing at Download Festival 2009.