Mindless Self Indulgence
How I Learned to Stop Giving a Shit and Love Mindless Self Indulgence
17 June 2013
by Gavin Lloyd
Cast your mind back to around 2008-2009, to a time when some bright sparks came together and decided that Mindless Self Indulgence were poised to be a Next Big Thing. As the band released their fourth album IF, lead single ‘Never Wanted To Dance’ came packaged with a glossy music video and they went on to headline a big UK package tour as well as scoring a prestigious Main stage opening slot at Reading and Leeds. Alas the MSI star didn’t rise too far and Jimmy Urine and co. found themselves in quite the sticky pickle.
Despite this through the wonders of Kickstarter funds for a new album were raised in very little time and it became evidently clear that there are a lot of people who still care about MSI. It’s difficult to know exactly how to perceive this band though. Are they really meant to be an anarchic genre bending shock rock outfit or simply a bit of fun? Their punk ethos are hardly likely to spark a revolution any time soon and as such their musical shenanigans come across as the rebellious equivalent of drawing a cock on your maths text book.
Let’s assume new album How I Learned to Stop Giving a Shit and Love Mindless Self Indulgence is just meant to be a bit of a laugh, because if that’s the case it does a decent enough job. It sticks to the tried and tested MSI sound: an abundance of erratic electronics are rammed down your throat with little to no regard for your gag reflex. The punchy chorus of opener ‘Witness’ and the twisted euro pop of ‘Stalkers (Slit My Wrists)’ provide more than enough party rocking fodder.
On the other hand, if we assume MSI are aiming for us to spit out our Cheerios over their controversial and divisive subject matter, they’d get a big fat F in Alice Cooper’s Shock Rock for Beginners class. With so much filler and so many songs blending into each other, this is an album that provokes more yawns than gasps. The lyrics of ‘I Want to Be Black’ and ‘Kill You All in a Hip Hop Rage’ might yearn for a time when – and I quote - “rap wasn’t gay”, the results are too stupid to be offensive. Even the most uptight Daily Mail reader’s knickers would remain firmly untwisted upon giving this album a spin.
Look upon these Mindless Self Indulgence tour videos and despair:
If you’re one of the many people who pledged money towards this release you will no doubt find plenty to enjoy. For the rest of us, How I Learned to Stop Giving a Shit and Love Mindless Self Indulgence still results in MSI sounding like a twelve year old who has ran into Toys R Us, set off seven different Casio keyboards’ demo buttons, and then started while rapping the most puerile and juvenile shit that springs to mind.
Sounds Like: A more ridiculous, less fun LMFAO
Standout Tracks: Witness, It Gets Worse, Stalkers (Slit My Wrists)