Sunday evening saw Ginger from The Wildhearts get to #1 in the UK Rock Charts with his new band, Hey! Hello!. That’s a pretty big deal but instead of celebrating his success, the ever-outspoken Ginger chose to take to Twitter to berate Kerrang! for not featuring his band, even going so far as to call for James McMahon’s resignation as editor of the magazine.
It stems from an apparent rejection from the magazine but descends into trolling at best; bullying at worst. At the heart of the issue is a man who loves a brand but hates what he thinks they’ve become. Kerrang!, whether it likes or believes it, covers music for a younger demographic than it used to and youth is always sneered at and looked down upon. Without that, teenage angst wouldn’t exist and neither, probably, would Kerrang!. Hey! Hello! (who are now added to the list of annoying names when writing a Word document that automatically capitalises the first letter after a punctuation mark) feel that the magazine should change to fit them in.