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Zebrahead and the art of advertising “self-love” aids: Adam Graham from FACT is our man in Japan

October 15th, 2013

Here’s the second column from Adam Graham – the “token white guy” (his words, not ours) in Japanese mosh heroes, FACT. For content, our man in Japan is still banking on Japan being weirder than what you’re used to. It appears to be working. We’re hopeful of plenty more too…

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Japan’s a funny old country. I don’t mean this in a sneering, xenophobic, “Oh, look at the silly foreigners,” kind of way – I am extremely fortunate to live here and enjoy the hospitality of the country and its people. What I mean is that from a completely objective standpoint a lot of things go down here that seem to teeter on the edge of sanity.

I’m talking Pepsi-flavoured Cheetos and nightmare-inducing “cute” mascots (can you guess what this fella is selling?!). Oh and hey, you’re worried about a little bit of horsemeat finding its way into your hamburger? What about if it found its way into your ice cream? ON PURPOSE.

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