Every Time I Die are one of the greatest bands around. They are prolific tweeters. Not only is the band twitter very active but singer Keith Buckley, guitarists Jordan Buckley and Andy Williams, drummer Ryan Leger AND former bassist Josh Newton all do regular tweetery.
Basically, they came up with a phrase that encapsulated the most awesome tweets in the world. You know. Stuff like, “I’m eating an apple.” Stuff like, “My car has a flat tyre.” Stuff like, “I’m having a heart attack LOL.” They call it #shinfo. Because it’s shit info. It’s like Brangelina.
Now, 642-shop strong teen fashion retail chain Hot Topic have used the word ‘SHINFO’ on a rubber bracelet. That could be seen as theft of intellectual property.